Business Adminstration - Major in Marketing

Al-Madinah Al Munawwarah

Bachelor

Supports Sustainability

College

College of Business Administration in Al Madinah Al Munawwarah

Genders

Male

Female

Language

Arabic

Study Type

Free

Study Mode

Regular

Study Duration (Years)

Total Units

128

Plan Course Units

112

Department Elective Units

Free Course Units

Program Elective Units

University Elective Units

Saudi Unified Classification

04140101

About the Program

Study Plan

Graduate Attributes

Term 1
Course Code	Course Name	Course Type	Credit Units	Practical Units	Theoretical Units
CS 105	INTRODUCTION TO COMPUTING	Plan Course	3	2	2
ENGL 111	ENGLISH LANGUAGE SKILLS I	Plan Course	3	0	3
MATH 107	BUSINESS MATHEMATICS	Plan Course	3	0	3
GS 101	ISLAMIC STUDIES: BELIEF AND WORSHIP	Plan Course	2	0	2
GS 111	ARABIC LANGUAGE SKILLS I	Plan Course	2	0	2
ECON 103	PRINCIPLES OF MICROECONOMICS	Plan Course	3	0	3

Term 2
Course Code	Course Name	Course Type	Credit Units	Theoretical Units
MGT 102	PRINCIPLES OF MANAGEMENT	Plan Course	3	3
GS 104	ISLAMIC STUDIES: ISLAMIC VALUES AND ETHICS	Plan Course	2	2
STAT 104	BUSINESS STATISTICS	Plan Course	3	3
ECON 106	PRINCIPLES OF MACROECONOMICS	Plan Course	3	3
ENGL 112	ENGLISH LANGUAGE SKILLS II	Plan Course	3	3
GS 112	ARABIC LANGUAGE SKILLS II	Plan Course	2	2

Term 3
Course Code	Course Name	Course Type	Credit Units	Theoretical Units
ACCT 203	PRINCIPLES OF FINANCIAL ACCOUNTING	Plan Course	3	3
MGT 231	ORGANIZATIONAL BEHAVIOR	Plan Course	3	3
Law 273	THE LEGAL ENVIRONMENT OF BUSINESS	Plan Course	3	3
MGT 205	BUSINESS COMMUNICATION	Plan Course	3	3
FE 1	FREE ELECTIVE COURSE I	Free Course	2	2
MKT 201	PRINCIPLES OF MARKETING	Plan Course	3	3

Term 4
Course Code	Course Name	Course Type	Credit Units	Theoretical Units
FIN 204	PRINCIPLES OF CORPORATE FINANCE	Plan Course	3	3
MIS 202	FUNDAMENTALS OF MANAGEMENT INFORMATION SYSTEMS	Plan Course	3	3
MGT 204	OPERATIONS MANAGEMENT	Plan Course	3	3
MGT 202	BUSINESS RESEARCH METHODS	Plan Course	3	3
MGT 234	BUSINESS ETHICS, SOCIAL RESPONSIBILITY AND SUSTAINABILITY	Plan Course	3	3
ACCT 204	PRINCIPLES OF MANAGERIAL ACCOUNTING	Plan Course	3	3

Term 5
Course Code	Course Name	Course Type	Credit Units	Theoretical Units
STAT 301	BUSINESS ANALYTICS	Plan Course	3	3
MKT 315	CONSUMER BEHAVIOR	Plan Course	3	3
GSE 1	UNIVERSITY ELECTIVE COURSE I	University Elective	2	2
MKT 335	BRAND MANAGEMENT	Plan Course	3	3
MKT 333	INTEGRATED MARKETING COMMUNICATIONS	Plan Course	3	3
MKT 317	PERSONAL SELLING AND SALES MANAGEMENT	Plan Course	3	3
MKT 303	PROFESSIONAL CAREER PLANNING AND DEVELOPMENT IN MARKETING	Plan Course	2	2

Term 6
Course Code	Course Name	Course Type	Credit Units	Theoretical Units
FE 2	FREE ELECTIVE COURSE II	Free Course	2	2
MKT 324	HOSPITALITY AND TOURISM MARKETING	Plan Course	3	3
MKT 364	MARKETING RESEARCH	Plan Course	3	3
MKT 346	INDUSTRIAL MARKETING	Plan Course	3	3
MKT 322	SERVICES MARKETING	Plan Course	3	3
MKT 1	PROGRAM ELECTIVE COURSE I	Program Elective	3	3
GSE 2	UNIVERSITY ELECTIVE COURSE II	University Elective	2	2

Term 7
Course Code	Course Name	Course Type	Credit Units	Practical Units	Theoretical Units
MKT 443	DIGITAL MARKETING	Plan Course	3	2	2
MKT 2	PROGRAM ELECTIVE COURSE II	Program Elective	3	0	3
MKT 453	INTERNATIONAL MARKETING	Plan Course	3	0	3
GSE 3	UNIVERSITY ELECTIVE COURSE III	University Elective	2	0	2
MKT 463	STRATEGIC MARKETING	Plan Course	3	0	3
MGT 461	STRATEGIC MANAGEMENT	Plan Course	3	0	3

Term 8
Course Code	Course Name	Course Type	Credit Units	Practical Units	Theoretical Units
MKT 492	COOPERATIVE TRAINING IN MARKETING	Plan Course	6	12	0

Last Modified Date:2026/02/25 - 09:36 AMSaudi Arabia Time

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Business Adminstration - Major in Marketing

Proficient (Depth of Discipline Knowledge, and Professional and Digital Competence)

Critical Thinker (Critical Thinking and Problem Solving)

Effective Communicator (Interpersonal and Communication Skills)

Innovative (Creative and Innovative Thinking)

Responsible (Ethical Behavior and Social Responsibility)

Culturally Competent (Cultural Competence)

Lifelong Learner (Commitment to Lifelong Learning)

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