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Vision

To be among the top five Saudi business schools in innovating business education, contributing to economic development and maximizing societal impact by 2030.

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Mission

To develop inspiring business leaders through innovative education, impactful research, and effective partnerships that foster sustainable development, strengthen the knowledge economy, and serve the community

Values

  • Sustainability: Adopting sustainable practices in education, research, community service, and innovation to ensure resource continuity and reinforce the university’s role in achieving sustainability dimensions, contributing to long-term development for future generations.

  • Impact: Creating a tangible and lasting influence that enhances the university’s reputation, strengthens societal trust, and fosters a meaningful societal impact that supports sustainable development, reinforcing the university as a leading academic destination.

  • Excellence: Striving for excellence in all activities, maintaining a commitment to the highest levels of performance, and focusing on leadership and innovation to achieve the highest academic and professional standards.

  • Belonging: Cultivating a work environment that fosters national and institutional loyalty among faculty, staff, and students, contributing to the achievement of institutional goals with a spirit of collaboration and responsibility.

  • Integrity: Upholding integrity by adhering to the highest academic, professional, and ethical standards to build trust and credibility among faculty, students, and the broader community.

Strategic objectives

Developing and innovating academic programs to meet national and international standards and labor market requirements.

Developing the personal, academic, and professional competencies of college students and graduates.

Enhancing the quality of scientific research in fields related to finance and business.

Supporting innovation and entrepreneurship and promoting technology transfer in the field of finance and business.

Establishing effective strategic partnerships with various sectors to enhance the quality of education, research, training, and employment.

Increasing the college's contribution to volunteer work and social responsibility.

For more details about the college’s strategic plan

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