To be an internationally accredited and leading college committed to excellence in education, research, and community service.
To prepare business professionals and leaders who make a difference in the Kingdom through an innovative academic environment, impactful research, and active community partnerships.

Developing and innovating academic programs to meet national and international standards and labor market requirements.

Developing the personal, academic, and professional competencies of college students and graduates.

Enhancing the quality of scientific research in fields related to finance and business.

Supporting innovation and entrepreneurship and promoting technology transfer in the field of finance and business.

Establishing effective strategic partnerships with various sectors to enhance the quality of education, research, training, and employment.

Increasing the college's contribution to volunteer work and social responsibility.
You can view the strategy here. Strategy
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