To be among the top five Saudi business schools in innovating business education, contributing to economic development and maximizing societal impact by 2030.
To develop inspiring business leaders through innovative education, impactful research, and effective partnerships that foster sustainable development, strengthen the knowledge economy, and serve the community

Developing and innovating academic programs to meet national and international standards and labor market requirements.

Developing the personal, academic, and professional competencies of college students and graduates.

Enhancing the quality of scientific research in fields related to finance and business.

Supporting innovation and entrepreneurship and promoting technology transfer in the field of finance and business.

Establishing effective strategic partnerships with various sectors to enhance the quality of education, research, training, and employment.

Increasing the college's contribution to volunteer work and social responsibility.
You can view the strategy here
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