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2025/07/10 - 08:43 AM
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Artificial intelligence and other emerging technologies—such as blockchain, virtual reality, and the Internet of Things—are revolutionizing industries by transforming business models, transactions, and creating attractive new opportunities for entrepreneurs. For instance, AI-powered chatbots are revolutionizing customer service by providing instant responses and personalized experiences. Blockchain is transforming the financial industry by enabling secure and transparent transactions. At the same time, virtual reality is reshaping the gaming and entertainment industries by immersing users in new virtual worlds. Crowdfunding platforms enable entrepreneurs to raise funds from both local and international backers, while social media platforms provide a channel to connect with potential customers and build a strong online presence. As technology continues to evolve, new opportunities will emerge for entrepreneurs to disrupt industries and shape the future of business.
Recognizing the importance of emerging technologies in enhancing corporate competitiveness, the Emerging Business Technologies Research Unit seeks to bring together researchers, entrepreneurs, technologists, businesses, and students under one roof to study the role of these technologies in improving business performance. The unit’s research areas include:
Blockchain technology and the transformation of business models and secure transactions
Digital currencies and financial technologies (FinTech)
AI ethics in business
Artificial intelligence and manufacturing efficiency
Big data and enhancing corporate operational efficiency
AI-powered robo-advisors and investment efficiency
AI, augmented reality (AR), and virtual reality (VR) in marketing and customer service
Robotics and automation in logistics and supply chain management
Quantum computing, economies of scale, and blockchain applications in e-commerce
Cybersecurity and the protection of corporate data, intellectual property, and customer information