مبادئ إدارة السياحة

This course is designed to provide a comprehensive understanding of tourism management. It presents a global perspective of what tourism is, its significance, and why it is an essential business, with real-world examples from around the world. The course covers a wide range of topics, including the history and future of tourism, tourism demand, surface transport, accommodation and hospitality services, tour operations, travel retailing, events, and attractions. It also examines the role of the public sector in the tourism industry and highlights sustainability-related impacts caused by tourism.