تسويق الفعالية

This course helps students apply marketing strategies to promote events and make them more appealing to consumers. The course provides both theoretical and practical knowledge on (a) the definition of event marketing, (b) its evolution, and (c) how to strategically use it throughout the entire event planning process. The course also covers securing sponsors and leveraging internet marketing to support your event. Additionally, the course delves into strategic marketing in areas such as entertainment, festivals, corporate events, association events and social events. It also discusses potential issues with marketing approaches and the future of event marketing.