Science In Business Administration Major In Marketing

Program Mission

Preparing specialized competencies in the field of marketing through an academically stimulating environment that fosters innovative learning and  teaching, with the aim of equipping students with modern marketing knowledge  and skills required by the labor market, promoting research awareness to support  the marketing profession and society, and contributing to the achievement of sustainable development goals in alignment with Vision 2030.

Program Goals

1. Prepare competent professionals equipped with a strong knowledge base and modern practical skills across various marketing fields to meet the evolving demands of the labor market.
2. Provide a stimulating learning environment that supports creativity and innovation in the teaching and learning process, while enhancing students’ critical thinking and teamwork abilities.
3. Integrate theoretical knowledge with practical application by offering curriculum content aligned with current marketing trends at both local and global levels.
4. Promote applied scientific research in the field of marketing to advance the profession and address contemporary challenges in society and the business sector.
5. Promoting ethical values and sustainability principles and preparing graduates capable of contributing to the realization of Saudi Vision 2030 by empowering them in the marketing sector.

Program Learning Outcomes

On successful completion of a bachelor’s degree in marketing, graduates should be able to:

Knowledge and understanding

K1: Describes the fundamental concepts, principles, methods, models, and theories of business disciplines in a comprehensive manner.

K2: Recognizes the research methodology and methods used in the field of marketing.

K3: Identifies in-depth knowledge and understanding of processes, techniques and practices, and recent developments in the field of Marketing.

Skills

S1: Applies and integrates fundamental concepts, principles, techniques, models, and theories across functional areas of business to analyze problems, solve them, and make effective business decisions using data analytics.

S2: Communicates effectively, both orally and in writing, to share ideas and knowledge in the field of marketing.

S3: Utilize information technologies and quantitative analytical methods in marketing applications to perform practical tasks related to the discipline, workplace, and profession in the field of Marketing.

S4: Utilizes analytical and critical thinking skills to identify, formulate, analyze, evaluate, and creatively solve business and marketing problems.

S5: Apply research skills in business and marketing to solve real-world problems.

Values, Autonomy, and Responsibility

V1: Demonstrates awareness of citizenship, work values, and ethics.

V2: Acquire skills in leading teams and work activities professionally, demonstrate responsibility for self-development, and engage actively in community activities.

Marketing Program Handbook