| Course Code | Course Name | Course Type | Credit Units | Practical Units | Theoretical Units |
|---|---|---|---|---|---|
| ENG 101 | ENGLISH LANGUAGE SKILLS I | Plan Course | 4 | 0 | 16 |
| GS 101 | ISLAMIC STUDIES: BELIEF AND WORSHIP | Plan Course | 2 | 0 | 2 |
Preparing specialized competencies in the field of marketing through an
academically stimulating environment that fosters innovative learning and
teaching, with the aim of equipping students with modern marketing knowledge
and skills required by the labor market, promoting research awareness to support
the marketing profession and society, and contributing to the achievement of
sustainable development goals in alignment with Vision 2030.
1. Prepare competent professionals equipped with a strong knowledge base and
modern practical skills across various marketing fields to meet the evolving
demands of the labor market.
2. Provide a stimulating learning environment that supports creativity and
innovation in the teaching and learning process, while enhancing students’
critical thinking and teamwork abilities.
3. Integrate theoretical knowledge with practical application by offering
curriculum content aligned with current marketing trends at both local and
global levels.
4. Promote applied scientific research in the field of marketing to advance the
profession and address contemporary challenges in society and the business
sector.
5. Promoting ethical values and sustainability principles and preparing graduates
capable of contributing to the realization of Saudi Vision 2030 by empowering
them in the marketing sector.
1.1 Describes the fundamental concepts, principles, methods, models, and
theories of business disciplines in a comprehensive manner.
1.2 Recognizes the research methodology and methods used in the field of
marketing.
1.3 Identifies in-depth knowledge and understanding of processes, techniques
and practices, and recent developments in the field of Marketing.
Skills.
2.1 Applies and integrates fundamental concepts, principles, techniques,
models, and theories across functional areas of business to analyze
problems, solve them, and make effective business decisions using data
analytics.
2.2 Communicates effectively, both orally and in writing, to share ideas and
knowledge in the field of marketing.
2.3 Utilize information technologies and quantitative analytical methods in
marketing applications to perform practical tasks related to the discipline,
workplace, and profession in the field of Marketing.
2.4 Utilizes analytical and critical thinking skills to identify, formulate, analyze,
evaluate, and creatively solve business and marketing problems.
2.5 Apply research skills in business and marketing to solve real-world
problems.
3.1 Demonstrates awareness of citizenship, work values, and ethics.
3.2 Acquire skills in leading teams and work activities professionally,
demonstrate responsibility for self-development, and engage actively in
community activities.
