Department of Marketing

The Marketing Department at the College of Business Administration in Medina is one of the leading departments in preparing qualified professionals in the field of marketing. The department aims to equip students with theoretical knowledge and practical skills to understand consumer behavior, develop marketing strategies, manage brands, analyze local and global markets, and excel in marketing research, industrial marketing, and tourism marketing. The latter is closely tied to the tourism sector in the region and across the Kingdom, supporting the goals of Saudi Vision 2030 in making tourism a cornerstone of development.

The department strives to foster innovation and creativity by offering distinguished academic programs aligned with the latest advancements in marketing, contributing to the development of a sustainable, knowledge-based economy. It places great emphasis on enhancing students' skills in self-directed and continuous learning, ensuring their readiness to adapt to the rapidly evolving global markets. The department also connects theoretical knowledge with practical applications through partnerships with various institutions and companies, providing students with opportunities for training and professional development.

The department offers a stimulating learning environment that nurtures students' abilities to become leaders in the marketing industry while adhering to the highest ethical and professional standards and actively contributing to the realization of Saudi Vision 2030.