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Vision

Excellence in knowledge production and innovation in the fields of art and design.

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Mission

To prepare distinguished graduates with advanced knowledge and skills in the fields of design and the arts through an academic environment that fosters creativity, supports quality research, and promotes effective partnerships that enhance sustainability and community impact.

Values

  • Sustainability: Adopting sustainable practices in education, research, community service, and innovation to ensure resource continuity and reinforce the university’s role in achieving sustainability dimensions, contributing to long-term development for future generations.
  • Impact: Creating a tangible and lasting influence that enhances the university’s reputation, strengthens societal trust, and fosters a meaningful societal impact that supports sustainable development, reinforcing the university as a leading academic destination.
  • Excellence: Striving for excellence in all activities, maintaining a commitment to the highest levels of performance, and focusing on leadership and innovation to achieve the highest academic and professional standards.
  • Belonging: Cultivating a work environment that fosters national and institutional loyalty among faculty, staff, and students, contributing to the achievement of institutional goals with a spirit of collaboration and responsibility.
  • Integrity: Upholding integrity by adhering to the highest academic, professional, and ethical standards to build trust and credibility among faculty, students, and the broader community.

Strategic objectives

Developing and innovating academic programs to meet national and international standards and labor market requirements.

Developing students' knowledge and skills and enhancing their design and artistic abilities.

Building an integrated research identity in the fields of design and sustainable creativity.

Supporting the effective integration of innovation and modern technologies to keep pace with the rapid development of design and art.

Promoting effective partnerships to develop creative practices in design and art.

Effectively utilizing college resources to promote a culture of volunteer work and social responsibility.

Improving the management of academic and administrative processes in accordance with institutional quality standards.

Developing knowledge investment in design and art.

You can view the strategy here. Strategy