Humanity at the Heart of Marketing: What Cannot Be Automated

The College of Business Administration hosted His Excellency Dr. Obeid bin Saad Al-Abdali, former member of the Shura Council and one of the prominent marketing experts in Saudi Arabia. Dr. Al-Abdali delivered an open discussion titled "Humanity at the Heart of Marketing: What Cannot Be Automated" for the college's male and female students. The session was moderated by Dr. Areej Al-Shamrani, Head of the Marketing Department, in the presence of Dr. Faisal bin Ali Al-Shehri, Dean of the College, alongside the vice deans and faculty members