الاتصالات التسويقية المتكاملة

This course provides students with a comprehensive understanding of Integrated Marketing Communications (IMC) as a strategic approach to coordinating various promotional tools and media channels to deliver a consistent brand message. It explores the planning, execution, and evaluation of communication strategies across advertising, public relations, sales promotion, direct marketing, and personal selling. Students will examine communication processes, media selection, and message design while addressing ethical considerations and emerging trends in both consumer and business-to-business contexts. Emphasis is placed on developing practical skills in creating cohesive, customer-focused IMC campaigns that align with broader marketing objectives.