بحوث التسويق

This course is designed to introduce you to the concepts, principles, and techniques used in gathering, analyzing, and interpreting information required for marketing decisions. Its main focus is in developing your understanding of marketing research techniques so that you are capable of: a) functioning effectively as a market researcher, and/or b) effectively evaluating market research reports for marketing decision-making. Topics covered will include the role of marketing research in marketing decision-making, research design methods, measurement and construction of research instruments, sampling design, data collection methods, data analysis, and how to report research results.
The critical and reflective thinking skills, analytic and problem-solving skills, quantitative analysis and information technology skills, communication and interpersonal skills, ethical and social responsibility, global, cultural diversity, and legal issues are integral part of this course.