التسويق الصناعي

This course provides a comprehensive understanding of industrial marketing, highlighting the unique characteristics and strategies associated with marketing products and services to organizational buyers. The course examines the fundamental concepts of industrial markets, including market structures, buyer behaviour, and the industrial marketing system. Students will learn to develop strategic marketing plans through segmentation, targeting, and positioning (STP). The course covers also industrial product management and pricing strategies. Additionally highlighted are the creation of channel strategies, physical distribution, and marketing tactics tailored for industrial settings. Students will also get knowledge on developing integrated marketing plans and utilizing sales force automation in the business-to-business context. This course equips students with strategic frameworks and analytical skills essential for effective industrial marketing decision-making.