التسويق الدولي

This course targets the fundamentals and key issues of international marketing. It addresses the complex environment in which international marketing takes place, and emphasizes the need to investigate its various economic, social, political, cultural, legal, and technological dimensions from conceptual, methodological, and application perspectives. It also considers how these environmental factors influence, and can be integrated into, global marketing programs and strategies.
Throughout the course, students will be able to apply marketing concepts in international contexts, while developing their professional, analytical, and ethical competencies relevant to global marketing practice.