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| Course Code | Course Name | Course Type | Credit Units | Practical Units | Theoretical Units | Course prerequisites |
|---|---|---|---|---|---|---|
EVNN 218 | EVENT PROMOTION | Plan Course | 3 | 0 | 3 | /EVNN 217 تسويق الفعالية |
Course Description
This course provides a comprehensive guide on promoting events to a target market using marketing communication tools. It covers the application of communication and persuasion theories by event organizers when targeting event audiences. Additionally, the course offers practical advice on producing effective event communication materials, including printed materials and online media. The role of multimedia is also discussed in the context of promoting events, focusing on visual techniques. Overall, this course provides valuable insights into the successful promotion of events.